People see gin as a women’s drink. Now, this could be because twice as many women would choose gin as their favourite spirit than a man or it could because a much larger amount of women drink it. However, maybe we have just been brainwashed to think that. It is all about marketing and typography.
Pubs and bars are the central hub for alcohol consumption. But what can a brand do to make their product stand out? When it comes to beer, beer taps are key. The imagery found on the taps themselves is what draws consumers in.
Whisky drinking is a culture. A culture that is different across all countries and cultures. The origin-country of whisky brands resonate with their typography and design.
Cocktail in a can, hard seltzer, pre-mixed spirits, and florescent coloured liquid in small bottles. Once thought to be cheap, tacky, sugary gunk: now trending in youth culture.
Over time, alcohol brands evolve their image to suit modern trends and designs, a key component of this image is their typography.
Being that there is hundreds of brands and even more variants, it is hard for wine to stand out. With the main indicator of quality being the price tag, to what extent does typography and branding influence the purchase?
